The final steps of a purchase: reviewing the cart, entering an address, choosing delivery and paying.
Checkout is where a visitor becomes a paying customer. It usually covers reviewing items, signing in or buying as a guest, entering an address, choosing delivery, picking a payment method and confirming. Every extra step is another chance for the customer to hesitate and leave.
This is where sales are won or lost. Surprise delivery fees, a long form, a missing preferred payment method or a slow mobile page are common reasons for abandoned carts. Improving checkout is often one of the fastest ways to raise your conversion rate. Practical tip: show the full cost early, allow guest checkout and save the address for next time. Offer the local payment methods your customers expect, and try buying from your own phone as if you were a new customer.